Numerous studies suggest that we tend to trust people who look like us. In Finland, the tradition of “election machines”, i.e. services that choose you a candidate based on a set of questions, got new meaning when the VisionAppster team added a vision application to a recent election.
VisionAppster built a service that contained the pictures of almost all the candidates for the Finnish parliament. To pick the right candidate for you, a voter was asked to submit a picture of him/ herself. VisionAppster processed the image and responded with the candidate who most resembled the voter.
News of the app was world-wide with huge volumes of users responding to the challenge! The Vision App creators were interviewed on BBC and Al Jazeera and the app had millions of “hits!”